SK networks W.XYZ: A Powerful Combination of Hotel Membership and Community

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DongHyun Kang
Research Associate/
Xangle
Aug 18, 2023

호텔 멤버십과 커뮤니티의 결합, SK 네트웍스 W.XYZ

Table of Contents

1. Once a Prominent Web3 Investor, SK networks Now Runs Its Own Web3 Business, W.XYZ

2. W.XYZ, an NFT Hotel Membership by Walkerhill

3. Top Differentiator: Holders Can Design Their Own Benefits

4. Primary Goals of Capturing Millennial and Gen Z and Identifying Their Needs

5. Focusing on Long-Term Over Short-Term

 

1. Once a Prominent Web3 Investor, SK networks Now Runs Its Own Web3 Business, W.XYZ

Having predominantly been an investor in the Web3 space, SK networks is transitioning to a “business investment company,” akin a venture capital firm. This strategic pivot came as part of the “SK networks 3.0” initiative in 2019, marking the progression beyond the earlier phases of SK networks 1.0 and SK networks 2.0 that revolved around trading and rentals. Following this strategic realignment, SK networks will not only invest in high-growth areas but leverage the resulting technological advancements to upgrade its business model. As part of the transition, SK networks has committed KRW 10.8 billion to Block Odyssey, a blockchain and NFT solution company, and an additional KRW 26 billion to Hashed, a global blockchain VC fund.