ADOPTION 2023 Part 4: Consumer Goods

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Ponyo외 1명
Research Analyst/
Xangle
Jul 25, 2023

Table of Contents

1. Introduction

2. Strengthen Brand Loyalty by Adopting Web3

2.1. Starbucks: Building Community and Strengthening Loyalty with AI and NFTs

2.2. Christian Louboutin: The 3rd Great Change in Luxury, E-Commerce → Social Media → Web3

3. Meet Customer Needs by Building Web3 Community

3.1. Lotte Homeshopping: Aiming to Build “Super Fan” Community through Bellygom NFT 2.0

3.2. Hotel Shilla: Web3 NFT Membership has Potential to Know and Satisfy Customers

4. Improve Existing Business System through Web3 Transparency

4.1. Deutsche Automobil's Charancha, a Blockchain-enabled Used-car Trading Platform

5. LG Sciencepark: Need for Services to Change People’s Lives from Consumer Goods Companies

6. Series Wrap-up

 

 

1. Introduction

In ADOPTION 2023 Part 3: Gaming, we explored why leading Korean game companies are incorporating blockchain into their games, how they've fared since launching their services, and what they each see as the future direction of blockchain gaming. In Part 4 of this series, we’re going to touch on the views of consumer goods companies like Starbucks and Christian Louboutin on Web3 and reasons for their adoption.

2. Strengthen Brand Loyalty by Adopting Web3

2.1. Starbucks: Building Community and Strengthening Loyalty with AI and NFTs

The first speaker at the conference, Evan Rosen, Head of AI & Emerging Tech at Starbucks, stated that while the past was an era of mass production and mass consumption, the present era is one of personalization and customization. Thus, Starbucks proposed three keywords—immersive, accessible, personalized—and plans to actively utilize AI and NFTs.